Promotion, dissemination, interaction
CD-ROM's are a fantastic promotional tool - showing your
organisation's credentials in a dynamic way. Just having a
CD-Promotion conveys the quality and professionalism of your
organisation. Personalise your marketing approach! Add commentaries
and video, to make your organisation familiar to potential
clients.
Combine all your existing company information into one source
- include all your brochures/ flyers/ information sheets -
all your printed material. When directed at clients - as a
sales or promotional tool - the CD-ROMS custom interface makes
your information easily accessible and searchable. Add to
that individual resumes, video, stock lists, prices, catalogues,
databases of contact details, testimonials, interactive maps...
and more. Having a practical use for the CD will encourage
existing and potential clients to use and to discover new
aspects of your organisation.
You can include games or interactive items on the CD - involve
your viewer and they are much more likely to remember your
product or organisation - or for Non-profit organisations
- continue their support.
Virtually all digital files can be incorporated - power-point
presentations, pdfs, word and excel documents, flash files,
sound files, images, video... Any text or video format can
be digitised for inclusion on the CD.
For Large Businesses and Organisations
Use CD-ROMS internally - distribute new marketing material
to sales staff. A single CD will hold your company's entire
archive of human resource documents, in a searchable format
- similar documents can be cross-referenced. Universities
can catalogue student course materials from every course in
every department.
Use CD-ROMS externally as an alternative to corporate video
or literature. Include all your sales brochures, case studies,
video demonstrations or advertising material.
For Small Businesses
Promote your business in a novel way - use business card
sized CD's.
As well as promotional material CD-ROMS can include price
lists, existing marketing material, business references....
Use custom-produced video so that potential clients feel
at home with your business - making that first call easier.
Edible Media uses a unique "update" system allowing
new content to be added to the CD, via the internet. This
system incorporates new content into the framework of the
CD.
Non-profit organisations
Engage your members with interactive elements. These may
be games, quizzes puzzles, or link to online interactive forums.
Put all your literature and video on one disk. Remove
the need for multiple sets of archive documents. With the
use of a custom designed intelligent interface members
will be guided quickly and painlessly to the relevant information.
Artists and musicians
Artists, include your entire portfolio on a cd in many resolution.
Send this to galleries for submissions, or archive and organise
your work.
Use CD-ROM's in conjunction with a website - include much
higher resolutions but the CD controls the viewers ability
to print them. - but For musicians - video and animation can
be added to music CD's (enhanced CD's), or tracks ban be played
from within the cd-roms interface.
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