Case Studies
This page has details of completed projects. Through this
you can see what services we offer. Costs are shown as an
indicator of how much value we bring to a project, but as
each project is different please contact us for a quote. Get
a quote
Corporate Identity, Logo Design, Brochure Design
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Project:Sawtell on the beach
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Summary: A luxury holiday apartment
Client:Nick & Victoria Jenkins
Brief: To create an identity that reflected the apartment's
style and sophistication. Must appeal to wide demographic. Must
evoke a sense of relaxation - a slower pace than the city while
promoting its city-like style.
Tasks: Photography for print and website. Design: Corporate
identity, brochure design, letterhead, business card, and postcard |
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| The focus for this project was the brochure. We
felt that through this the identity would emerge. The client
wanted to move away from standard format brochure, so we used
an A5 landscape format with a heavyweight matte paper. Brochure
was to be highly visual, so surrounding landscape, as well as
the house was photographed. A lot of time was spent preparing
the photographs - subtly desaturating, adding grain and slightly
darkening edges. Colours were chosen that reflected the apartment's
interior design. Strong lines and rectangles became part of
the identity, which carried through to the website. |
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“...He was excellent to work with and
we were delighted with the results. Gethin is a great listener
and really had a sense of what we wanted to achieve..”
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Photography, and design of brochure , letterhead, business
card and postcard were completed within 3 weeks.
Costs: Total cost including all photography, design and printing
2,500 8-page A5 brochures: $7500
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| Visit
Website (created by dynamic web solutions) |
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Corporate Identity, Brochure Design, Business Cards
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Project:Guy Saddleton Real Estate
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Summary: Exclusive Real Estate business
Client:Guy Saddleton
Brief: To create an understated, modern identity that
would appeal to all ages, that projected quality above all
else.
Tasks: Design: Corporate identity, brochure design,
business card, shop-front panel design
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| This was an evolutionary project, with 15 initial
business card designs produced and the client selecting aspects
to develop. (Initial designs shown above). Client elected to
go with several versions of a single-colour design. For panel
display, in-house stock photography was used. |
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“...professional, creative, confident, and refreshingly
human, [I] have no hesitation in recommending his services
to others in the business of quality..”
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| Costs: Including initial business card design,
several iterations, DL flyer design in 3 colour-ways, A4 Flyer
Design (expansion from DL) in 3 colour-ways, Panel display
design
& printing. Printing 3x250 Full colour highest quality
business cards: $1200 |
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Corporate Identity, Brochure Design
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Project:Kids Boots
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Summary: Online shoe vendor primarily aimed at children
Client:Clare Gordon, Kids Boots
Brief: Create a fun, bright logo and identity that
will appeal to children, but mostly to parents.
Tasks: Photography: "pack" shots for print
and website plus model shots. Design: Logo, Brochure.
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| Brochure had to convey a lot of information, so
a "busy" hand-written feel was used. This was another
"organic" project with the logo evolving slowly and
the vibrant "scruffy" feel emerging as the identity.
This was carried through to the website
(not designed by edible media). |
“The end results have been fantastic
and I am more than pleased with the work they have done for
me...They show enormous creativity, and have a rare wealth
of technical knowledge.”
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| Costs: Total cost including all photography (including
photographing over 50 items), design and printing 2500 8-page-fold
11 cm square brochures: less than $2700 |
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Corporate Identity, Logo Design, Brochure Design..
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Project:Art Angel
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Summary: Online Art Promotion Project
Client:an in-house project
Brief: Create an identity that whilst being "artistic"
would have a corporate feel to promote an idea of reliability
for the user, whilst still appealing to artists of all levels.
Tasks: Logo design, business card design, brochure
design in full colour and single colour, poster design, flyer
design, advert for press, website design
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Business Card Design
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Project:Yamba Getaway
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Summary: A luxury holiday apartment
Client:Jo and Richard Rees
Brief: Create a business card that is a little different
using existing photography to convey a "get away from
it all" feeling.
Tasks: Create artwork from photographs, Business card
design.
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| A quick and simple project; we suggested a folded
design to convey a little more information. Bright modern
colour-ways
chosen to reflect the accommodation. |
| Costs: Total cost including all design and printing
500 high quality single fold business cards: less than $500 |
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Packaging
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Project:IBM E-CRM CD-ROM Packaging
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Summary: CD-ROM (designed by edible media) for distribution
of IBM's promotional material
Client:Caseworks partnership
Brief: Create jewel case inserts for CDROM, use existing
IBM identity within their guidelines.
Tasks: Graphic design and layout.
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| See cd-rom section for testimonial |
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Brochure Design
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Project:Dynamic Webs Solutions Brochure
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Summary: Brochure for Web Design Company
Client:Peter Mitchell, Dynamic Web Solutions, Edible
Media
Brief: Create an eye-catching, dynamic and modern design
that would appeal to all ages. Create a design that could
marry the contrasting identities of the two companies.
Tasks: Develop identity for collaboration, layout and
design
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enlargement |
| Another quick design project with most copy provided.
No time was available for development of an identity, but a
graphic element of the design emerged as the basis for an identity.
This "atomic torus" perfectly bridged the gap between
the "cartoon" logo and the more formal corporate style
identity of the two companies. |
| Costs: Brochure layout, logo design, printing 2500
6-page-fold DL Flyers (2 sided): $1,300 |
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Other Items
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| Business Card |
Business Card and Logo Design |
CD Packaging |
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| Film Poster |
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about us 
12
Church Street